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Amma Cement hit markets at Rs.190 a bag, and is sold through 220 godowns of the Tamil Nadu Civil Supplies Corporation (TNCSC) and 250 godowns of the Rural Development and Panchayat Department across the State. If she was riding on the success of Amma canteens and water, she's cementing her place in state politics with this one. 21, against the private players’ price of Rs.
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21, the refined free flow variety costs Rs. 14 a kg, against the open market price of Rs. While the double fortified variety is priced at Rs. 'Amma Salt,’ made by the Tamil Nadu Salt Corporation (TNSC) for the benefit of the weaker sections was launched in 2014, in three varieties - Double Fortified Salt, Refined Free Flow Iodised Salt and Low Sodium Salt. This one is sure to rattle the opposition at least. In September last year, the CM introduced a goodie bag for all mothers which has – and don't hold your breath – a towel, clothing, mattress, mosquito net, baby oil, shampoo, soap, nail cutter, hand sanitizer, doll, soap, some lehiyam and a rattler. It's a reminder of the Finnish welfare schemes that gift each mother a starter kit of essentials on delivering a child. The laptops soon made their debut in the grey market at throw-away prices with some beneficiaries even selling them for Rs.
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The original cost of the product is approximately Rs 26000, a hefty price for the ex-chequer to pay. Though of different brands, each laptop is equipped with a dual core processor with 2GB RAM, 120 Hard Disk with WiFi facility. The bottles are also sold on government buses plying on lengthy routes.Īmma's giveaways began keeping up with the time, with a free laptop scheme catering to students who couldn't afford the technology, and a reported 11 lakh laptops the target. 10 a litre and sold at bus stations in Chennai and other districts of Tamil Nadu. Unavagam catered to the hungry, but what about the thirsty? Amma Kudineer (water) made its debut in 2013, with packaged water bottles priced at Rs.
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The target is to scale up to 1,000 across the state. The Chennai Corporation runs canteens across the city through women’s self-help groups, and more are set to come up across the state. An idli at Rs.1, plate of curd rice at Rs.3 and sambar rice at Rs.5 – the prices have put a smile on many who can afford very little. Launched two years ago, Amma Unavagam (canteen) has unanimously been celebrated for successfully providing hearty meals at nominal rates, winning praise from the poor and daily labourers. While a few initiatives are on the backburner, here are some of Amma's best hits that have won over the people of Tamil Nadu. Assembly polls are up ahead and AIADMK is likely to ramp up Brand Amma, More products are lined up to help the poor, while reminding them of her presence anywhere they choose to look. If there's one cornerstone to Chief Minister Jayalalithaa's reign in the state, it's one word – freebies.